Archive | November, -0001
They say that our most creative time is first thing in the morning. We can also supposedly retain information best at this time. Obviously if we have rested sufficiently, then we have the maximum amount of energy we will have for the day when we wake up, (allowing time to stumble around a little and make coffee first).
While it is true one of the biggest selling points for a home based business is how we can control our time – work when we want to – stop when we want to, etc. If at all possible we should get things done early when we have the most energy and are thinking clearer. If we constantly put things off they will become as if they are low-priority in our minds, and we will possibly begin to sluff them off if we are tired, etc.
This goes together with the problem of being your own boss and not being accountable to anyone but yourself. Well you are accountable to your customers and anybody you are working with, but this seems pretty flexible in the home business world. It is too easy to tell yourself you will do it later, or tomorrow and then either never do it (forget it) or do a poor job because you are tired or preoccupied and/or now need to rush because you have waited until the last minute.
Make no mistake, having a business needs to be taken seriously if we want to succeed. It has to be a number one priority whether it is part-time or full-time. We will have flexibility as part of the beauty of working from home for ourselves. That is IF there is something special you need to do or somewhere you need to go, you can always juggle things around so you can get everything done that is necessary.
As with anything there is great diversity among people. There are some that are ‘night people’. Those that work better at night or really get going by dark. Of course for these folks they should do whatever works for them. Part of the beauty with a home business is things are not rigidly controlled by hours such as 9 to 5, where we have 8-hours to cut it or not. Naturally if you get behind it will begin to ‘catch up with you’ and your job performance will suffer.
When you are able to look at the clock as 24-hours you have so much more time to do everything. So you are really quite free when you work for yourself to do a few hours of work here and there. The point is to get it all done efficiently and timely most of the time. The other point is every waking hour shouldn’t be spent glued to your computer or enslaved by your business. There has to be balance in everything. Enough work, enough rest, enough play. It is only when we have this balance that we can really thrive and excel.
With affiliate marketing programs, it really helps if you are able to work well with others. Affiliate programs may also be called ‘referral programs’, which normally involve commission-based sales. If you recommend an opportunity to your visitors and they accept, you will then earn a percentage of any sale you make. You’ll benefit from your action in the commission you earn, and the merchant also benefits from the sale. In some structures you can also earn additional, smaller percentages on any sales that your customer’s might make in the future as well.
To start out with you can just utilize the affiliate sales page that the company provides that is encoded with your affiliate ID. However as soon as possible it would be best if you build your own simple website or blogsite. You are then free to combine your affiliate programs into one business with multiple streams of income, or you can actually just have websites that are focused completely on one thing alone.
If you have your own website, for one thing, your online business can be multi-faceted. You can have a certain number of affiliate programs, and earn money for referrals. You can also sell related tools that affiliate marketers may use to promote their programs. For example you can sell autoresponders, ad trackers, article spinners, list builders, etc.
As with anything, you’ll need to be careful when you select an affiliate program. There can be many benefits to an affiliate program. It does seem logical to choose programs that pay you a fair, decent percentage of the sale you make. However do consider all that your chosen program provides to you and your customers when you determine what you feel is ‘fair’. Consider all that they have already spent in product development, membership program, customer service, and etc. that they share with you. On the other side consider what they are charging you for membership fees. It should all be kind of equal.
Some general things to consider would be not to accept any less than a 25% commission in most cases. You can find many programs with good compensation structures and high percentages of pay. Be sure you understand the compensation structure as far as how often you will be paid, and how they will pay you. Some programs will pay monthly, while others will pay quarterly.
Take the time to run some statistics as you go along so as not to waste time on either strategies or programs that may not be working for you for whatever reason. Track the number of clicks that result in sales, and earnings so you’ll be able to see how you are doing. Whenever possible try to see what your peers are doing so you can judge if you might be doing something that is not meeting the mark. Always look for programs that offer a wide variety of resources and tools to help you promote the program. They should help you as much as they can since your success means their success.
Be sure that top level, timely support is included. They should be willing to answer your questions and help you as much as is reasonable. They should provide documentation which you should use first, and if you don’t understand then they have every reason to help you. At the same time realize you are in business and you are responsible. There is only so much the program can do.
As an experiment, subscribe to several different e-mail marketing opt-in lists to find out which ones are effective. Many online businesses send promotional materials to subscribers in an effort to generate more traffic and sales. They may send newsletters, catalogs, bulletins or updates and many more promotional materials to their visitors. Obviously some formats have different sequences, such as daily, weekly or monthly updates.
The idea is that something in the sent promotional material will interest them and they will go to the website to learn more or ideally to make a purchase. Even to hold something in ‘pending’ for future reference has value to the business. Particularly since there are numerous websites that offer the same products or services it is good to have something that makes your business stand out from the pack. Keeping the subscribers interested is one way to beat the competition.
Try to find out which opt-in marketing strategies grabbed your attention – and compelled you to actually be interested in what was being said. You will find a full spectrum in the various formats, from brief and simple all the way to elaborate with colorful graphics and video links. Probably to keep it interesting a variety of strategies could be employed. You may find that you are looking forward to the next mailing because you are learning something, or you want to know more about the product before actually taking action to buy it.
Creativity is the key here. While e-mail marketing is for the purpose of promoting your business, just sending blatant ads, especially the same ones repeatedly will have a very short ‘shelf-life’. They will lose their effectiveness. Always keep the old saying ‘it is not what you say but how you say it’ in mind. If you think about it you will see the difference between adding value and just pushing.
Remember keeping your list engaged is just as much about building a relationship as it is selling. Some of the real masters at this will be friendly in their introduction and then spin a tale as in a natural conversation. Part of this can be to provide factual information, ask questions, pose situations, and then to present solutions or answers. The ‘advertising’ is discreet and seems to have some association to the message you are sending.
Try to always create your promotional materials to be entertaining. Try to stay professional, yet not stuffy, where you are talking over them rather than to them. A warm friendly message is always more welcome than a serious business proposal. While you do want your customers to take you and your business seriously, you always want to keep it light and friendly.
Graphics are very effective in adding emphasis. Some have a definite purpose which is to show the product itself, and some are just for adding a little drama or excitement to the design. You don’t want to overdo this. Especially with a video give an introduction and entice them in to watching it at the end of your message.