Archive | November, -0001
It may be that when you think in terms of expanding your efforts to earn extra money from home, that you only consider opportunities in the same genre as the ones you already have. This has its good points organizationally and logically – it will also help you as you won’t need to duplicate your efforts across the board.
However, it may also be a good idea to do something totally different that doesn’t fit together with anything you are already doing. This could be fun and offer some variety for you. For example say your home business is one that is centered around affiliate marketing programs. One way to expand might be to offer services for affiliates – to help them promote their business, such as list builders, solo ads, etc. This fits easily into your existing portfolio.
However wouldn’t it be fun to take up a craft that involves your hobbies or interests? For example have you always wanted to try your hand at making something like natural soaps and candles – or baking? This could be fun and may also become another source of income. A business based on arts and crafts is a lot more labor intensive than Internet marketing; but remember it is for fun and variety as well as extra income eventually.
Don’t do it unless you think it would be fun, as if not you may see it as one-too-many-things to do. You may be surprised that even when someone is totally focused to one thing, that you will find people that are more than willing to change the subject. They may actually be tickled by finding something they want ‘out of the clear blue sky’.
One example is a gas station where obviously selling gas is the primary source of income. Usually gas stations have ‘mini-marts’ where you can buy ‘convenience’ items while you are there. These ‘mini marts’ are a good little source of ‘extra’ income.
However, this could go farther, possibly if the owners also make some delicious home-made fried chicken to sell to their customers. Nobody would be expecting this in a gas station ‘mini-mart’ and therefore it has some attraction as a novelty.
If you are in business at home, whether or not you also have a day job and the usual personal and family obligations, you have to learn how to say that you gotta run! That is because you likely do not have a lot of time on your hands to spare to small talk and chattering.
Be polite to everyone of course, and even spend some time ‘networking’ when it is a peer or prospective customer you are communicating with. Make arrangements to meet again or whatever is applicable. Make a note to follow-up because there is nothing more shallow than saying you will do something that you don’t do, particularly if someone might be waiting for you to do what you promised.
A built-in escape hatch would be to say something to the effect that if they don’t hear from you by a certain time, to feel free to contact you instead. This really has a nice touch in more ways than being out in front. It gives the person the impression that you are responsive – and a real person with concerns like theirs.
If you have a large list or membership you will likely get a ton of emails. Some will be in response to autoresponder messages and as such may have a low rate of a response from you which may or may not be understandable to people. In any case it may be a good idea to have a second email address that you know is a higher priority to respond back to such as where there has been a direct, personal communication to and/or from the member or prospect.
The real point here is to make time for people if you are running a business or are even just at the point of beginning to develop one; don’t be off in an ivory tower or somewhere chattering mindlessly. Be down in the trenches with the real people who may have issues that need your help to resolve or to understand.
Ever hear the expression ‘don’t look a gift horse in the mouth’? The ‘gift horses’ in this scenario are your members and customers. If you want their continued support you need to pay attention to them and address their concerns. Tell your ‘buddies’ you gotta run!
You may be a creative type with a million ideas all the time. However they rarely get past the idea stage. It could be ‘information overload’ or too much information that keeps you from selecting one idea and running with it. This may be just as bad as not having any ideas or being logical.
One way to get out of that maze may be to make a list of the ideas that come to mind. Don’t get hung up on the list – just do a ‘brainstorming’ type of list where you write down the ideas as they come. This list is likely very unrefined and should have some space after each idea where you can go back and define what you mean.
Then at a later time you can take ones that you have been able to define which would indicate you have given them some thought. Decide from that ‘top’ list which ideas would be most feasible. Break everything down as far as all the issues that would be relevant such as cost, time required, any issues that may delay or prevent going forward. This could include needing further information or instructions on how to move forward.
There may be more negative factors that hold you back from implementing your ideas. They would be more-or-less the opposite of too many ideas and be like not having any motivation to do anything beyond what you are already doing if anything. This can be due to medical or psychological problems such as underlying depression or low self-esteem. It can actually be even be due to a compromised immune system!
Your body and health are anything but irrelevant to your business. They are actually key if you can see yourself as a machine that is running everything. If it is misfiring then you are actually trying to function at less than full capacity. Pay attention to your diet and get plenty of rest. Don’t practice any kind of substance abuse unless you want that to become your ‘career’ rather than building a home business.
Your hang up could be a lack of money to invest in your business. This may take some time just like rebuilding your health. If it means you save $5 every time you have a paycheck or other windfall, then just do it. No matter how long it takes you to get as much as you need to do something, determine the target goal and stick to trying to hit it!