Archive | November, -0001
To be sure you stay on track, which is easier when organized, you should have at least a tentative plan. You need to know if you have any money you can invest in your business or you must find free ways to do everything at first. You should have a plan so that you can commit your time.
Your qualifications and skill-set that you have acquired in your working lifetime are the core assets you have to work with. They represent the foundation that you will build upon to create a profitable business. You can always get a lot of free information and even ‘formal’ training online if you would feel better to update your skills.
It is fairly important that you be confident in what you can bring to the table when starting a business of your own. You may need to learn to use simple technology, and even learning about a new industry or niche may be on the agenda for you. Since you will be technically ‘self-employed’ it is more or less up to you what you do or don’t do. Probably best if you can avoid doing things you really don’t like if they are not necessary. If necessary then learn to live with it.
It may help you to do some self-assessment exercises at the planning stage of developing a business. Like an inventory, listing what exactly you have to work with. This will make you feel strong and/or point to things you may need to get some more details about before you can proceed.
On purpose or not, you will be learning lots of new things as you go along – even while still in the planning stage. If you have an open-mind and are willing to learn and to do the work necessary, you will do fine. It is best to get anything you need to learn out of the way so that it doesn’t become an obstacle that keeps you from making progress.
Be honest and play a role reversal game. Take stock of your skills and attitudes about work and ask yourself if you would you hire you? Apply for a job in your own home business. Write a cover letter resume and state why you are qualified for the job and really believe you are the best candidate and should be chosen for the position.
Remember not to use ‘convincing’ behavior or ‘selling’. Merely present yourself and leave it at that. (selling and convincing can create an atmosphere where people will resist rather than cooperate) if you do not do it in the right way.
Use power words to describe your assets such as for example, accurate, dependable, reliable, flexible, proactive, timely, can learn quickly, are efficient and enjoy helping others. Spell out you skills – mainly emphasizing the duties for the available position. You can also include ‘life’ skills. For example you were on a debate team, or committee at your church or club.
Final Exercise: Provide actual statistics and other information to demonstrate where you have had on-the-job experience using your skills. Provide the position title and define all the duties that you performed. Give length of experience and special recognition, promotions, and accomplishments. Be sure to include references the employer can contact.
When you make an emphatic statement to say you ‘will’ do something, you are being very positive. You are determined to do it and there is no possibility in your mind that you will not accomplish what you set out to do. However when you say you ‘will try’, that is very tentative. Maybe.
It implies you are not convinced that you can do whatever it is. We can’t know the future. We don’t know we will absolutely succeed without even a sliver of doubt. Therefore it is even more important to our mindset that we do not entertain any doubt because it may weaken our resolve.
When you are starting a new business everything is technically unknown – what do we need to do; how to do it; what techniques work best; what strategies have failed in the past, etc. If ‘seeing is believing’ then ’walking in faith’ must be believing in the unknown.
This is obviously more difficult to accomplish. We really need to have mental discipline. We need to figure out how to stay motivated through long ‘dry’ periods where we may not see any results or have any indication that what we are doing is going to work.
We must believe in our self. We must know that we can do whatever we try hard enough to do. The only way to look at it is If we have had failures in the past then it may help to analyze them to see what you may have done to create that result – or more likely didn’t do. What can you do different next time?
It is best to write things down so that they are better able to help you to focus on the issue. You can see it in front of you. Lists can really help you when making a decision or analyzing something. You can have a list with a straight line right down the middle of a piece of paper. List positive and negative issues – or causes and effects listed together.
Remember, the first step to success is believing in your own abilities. You will learn how to overcome any obstacle . You will learn how to do things you didn’t know how to do until you encountered them, and you will be able to sort things out after giving things and maybe their alternatives a fair chance.
Although there may be some important things to consider if you are designing a business opportunity website, the main focus should be to attract search engines so they will direct traffic to your site. It is also highly relevant to attract prospects that may become customers.
With regard to search engines, it is actually best to focus on one niche at least per page if not the entire site. You want to make it easy for your site to be added to their index. That index is very important to any business because this is where people will find the links they have queried.
A swipe file that has a good list of keywords that you can use to help you in creating your content (information and advertising, etc.) is very helpful for defining your focus. “Targeted traffic” is the best kind of traffic as it zones in on your keywords (niche). Targeted traffic focuses on what you have to offer.
One of the main tasks for creating either content or a business opportunity website is keyword research. This is a very important and should not be overlooked. To do this you would take the obvious ‘root’ words that you know of that refer to your business, such as ‘home business’, ‘business opportunity’, ‘affiliate marketing’ and etc., to start with. There are various keyword research tools that you can use online and you can see how to build ‘more keywords from these root words to build your list of keywords.
For example phrases like ‘online home business ideas’, ‘money-making affiliate programs’, ‘best online business opportunity’, use those root keywords and show you a variety of ways to use them in your writing content and advertising. These phrases are referred to as ‘long tail keywords’ in SEO (Search Engine Optimization).
You can use those root words in different ways so that your content doesn’t sound boring or spammy (repeating the same phrase over and over again). With just little twists you can keep your writing interesting (and not get slapped for spamming keywords); and you can actually rank for multiple keywords in the same document.
With some of the better keyword research tools, they will show you more ways those root words are used and how many sites are using them in various formats. You can focus on using the root words in a way that fewer of your competitors are using them so there is less competition for that word or phrase. For example you see that 1000 websites use ‘home business ideas’ but only 500 use ‘ideas for a home business’. See how your chances may be improved with the tiny twist?
If you build your website to include a blog or at least to have a blog that is linked to your website, this makes it much easier to submit ‘fresh content’ to your website. This is an important factor as search engines like ‘fresh’. It is much easier to add a blog post than to try to keep redesigning a static HTML website your site has something ‘different’ that the search engines will re-index. As well, with a blog you can easily add meta “tags”, on the fly for each one of your posts rather than the old-school tedious HTML code.
To have a strong foundation for your business opportunity website or content, you just need to focus on welcoming your human traffic (prospects). For them the site should be easy to navigate with organized menus and site maps so that they can find exactly what they are looking for – ideally in multiple ways, without getting lost in the process.