Archive | November, -0001
Okay, so you’ve hopefully got your core business online, or you’re about to put one online. You have it up and running, making money…
First things first – figure out how to make MORE money in the business you already have.
How do you get more customers?
How do you sell those customers more stuff?
And how can you charge more for what you sell?
This is basic and should always be your focus. The more value you give, the more money you typically make. Give more value and you can charge more and sell more.
But what about the ‘fun’ part?
That’s a matter of trying stuff out.
Buy new stuff on Warrior and JVZoo. Read the case studies. See the new techniques someone’s dreamt up.
Pick and choose stuff to try and then just try it.
Don’t devote a week to it – it might not work.
But devote a day or two and see what results you get.
That new thing that everyone is doing? Pick a topic (or whatever needs choosing) and outsource it. Or if you can do it yourself in a day, go for it.
Is it promising? Keep going.
Does it look like a loser? Good – you just found something that doesn’t work for you.
Either way, if you always look at it as experimenting, as having fun, as trying new stuff and seeing what happens, then you’ll never take it too seriously.
You won’t get stressed. You won’t bang your head against the desk when you realize the last 24 hours taught you nothing more than how NOT to do something.
Because you’re having fun.
And when you do strike on a winner, sha-ZAM!
Rinse and repeat and you’ve got another money making avenue in your online business.
Smart marketers are not limiting themselves to the English market.
Instead, they are taking their best selling products and getting those products and the associated product funnels translated over to French, Italian, Spanish, etc.
Here’s how to do it:
Unless you’re really sure you want to invest the money, do NOT go with a professional translation service because the cost will be too prohibitive. Not to mention their translations can be too dry and boring to be effective, especially on the sales material.
Instead, find someone on Upwork or Fiverr who is fluent both in English and the language you’re translating your work into.
They must be fluent enough to thoroughly know the slang and colloquialisms of that language.
Have them translate the product, the sales letter, the emails, the squeeze page, etc.
Also have them translate a month’s worth of PPC ads to bring in new subscribers to your funnel. You’ll want a month’s worth because it can take you that long to test and tweak your ad campaigns.
Then retain that person with a small monthly fee to handle all customer support emails for you.
Rinse and repeat with another language.
No Products of Your Own? No Problem…
Negotiate with product owners for the rights to sell their products in other languages. You might pay them a flat fee, or a percentage of sales after your initial expenses are recovered.
You could build an entire business doing this one thing – getting licensing rights to popular products and translating them to various languages.
And if you’re fluent in another language, then you don’t even need to hire a translator if you’re willing to do the translation yourself.
Your very best products – the premium stuff making you the most money – is worth even more than you think it is.
Let’s say you’ve got a successful membership site. You’re charging $20 a month and you’ve got 300 subscribers.
That’s $6,000 a month you’re bringing in, before expenses.
Obviously you’re doing well with that, right?
So what do some marketers do?
They make an info product teaching how to do this very thing. How to set up the site, how to get the outsourcers to create the content and how to get subscribers.
And they charge maybe $9 or $17 for a WSO or JVZoo offer on this product.
That’s one way to go.
But there is another method – one that generally makes more money with less hassles, and it’s this:
Making a premium offering.
Let’s face it – there are significant advantages to attracting $500 customers over $10 customers in the online marketing field.
A $10 customer tends to be skeptical. They need a lot of convincing because they’re pretty sure nothing works.
That’s because thus far, they haven’t met with much in the way of online success.
And when they buy your $10 program, they often need help.
A typical query: “How do I take payments?”
You: “Have you heard of Paypal?”
Your customer, “Sure, but could you walk me through on how to set that up?”
A $500 customer, on the other hand, tends to be on an entirely different level. They’ve likely already experienced online success, which is why they can see what you’re offering works.
They don’t have as many questions. And they know that any basic answers they do need (like how to set up a website, or Paypal) can be found online, rather than expecting you to do the work for them.
It’s paradoxical, I know.
A $10 customer needs $100 worth of your time. Or more.
A $500 customer generally doesn’t need help. But even if they do, you don’t mind spending the time with them because they’ve paid you good money.
So to get back to my original point, don’t sell your knowledge short.
Packaging your know-how and experience into a $10 product may lead to more frustration for you than anything else, even if you do have a great upsell.
Since, in this example, you’ve got a membership site that’s doing well, you could:
- Offer to build them a similar but non-competing website, complete with 6 months of content
- Offer to coach them one-on-one on how to build their site themselves (far more valuable, since they will then own the skill)
- Work with membership site owners to get their subscribers up to a certain level
And so forth.
And for any one of these things, you can easily charge $500 – $2000.
Get 10 customers, and at $500 each you’ve just made $5000.
To make that same money selling a $10 book or program, you’d need to sell 500 copies, assuming you make all the sales yourself without affiliate help.
Now then, how about getting the best of both worlds?
Create the inexpensive product and sell it without any personal coaching. Make this clear – they get the information, but you’re not holding hands for 10 bucks.
If they want personal help, you can offer that as an upsell.
And if they’re truly serious, you can offer one of the above three options at full price as well.
Of course, the $10 and $500 is arbitrary. You will set your own prices as you see fit.
For example, setting up a full membership site with six months of content is obviously worth a great deal more than $500.
As long as you’re not setting up direct competitors to your own membership site, you can do this every single month if you like.
Using this method alone, you can easily double your income.
And membership sites are just an example. This works no matter what you’re doing online that is making you good money.