Archive | November, -0001
Marketers have used this technique for years to make a nice little side income.
And you can do this as often as you like, too.
All you do is register promising sounding domain names.
Or snap up existing domains when they’re dropped, using one of the expired domain tools.
The trick is to offer them to your own list. Don’t try to sell them on Sedo or GoDaddy because you probably won’t do all that well.
But if you offer them to your list, or even run a WSO for them, you’ll probably sell more easily.
Let your readers know these are domains you’d planned to develop yourself, but now you’ve decided to sell them instead.
And YOU set the prices.
You can use a domain valuation tool, or just decide on values yourself.
Set them at different prices, based on how valuable you think they might be. Your readers will seldom try to negotiate, but if they do, that’s fine.
A domain is worth exactly what someone is willing to pay for it. And the beauty is, scarcity is built right in. After all, there is only one of each, period. So selling them is pretty easy.
You can buy aged domains for $10 when they’re dropped, and sell them for hundreds of dollars.
The trick is to sell them to your list or in a place like the Warrior forum.
Choose domain in all kinds of niches, not just Internet marketing.
Just about everyone will read a list of domain names to see if there’s something in there they want. Buying domains is often an impulse purchase, and marketers just can’t help themselves.
Here are three domain valuation tools that are free:
Just keep in mind that these tools are only guessing. Frankly, your guess might be better than theirs, since you know your list and what they value.
When you email your list, let them know the email is going out to thousands of readers (if that’s true) so they know they better be quick. First come, first served.
You might also make suggestions for the types of websites that could be built on each domain. Not everyone has the imagination or business acumen to figure out how to use a domain.
You can either send out one big list of domains a few times a year, or send out smaller lists more often.
If you’re only offering, say, 5 domains at one time, you can write a good paragraph or two on how each might be used, what similar domains have sold for and whatever you think will help sell them.
Or take the easy route and just make a list and get it out there.
And don’t be afraid to ask for premium prices, either. You might be surprised at how much people are willing to pay for a domain they just have to have.
True value is always in the eye of the beholder.
Believe it or not, a single sentence can literally double the conversions you get on your higher ticket items.
Yes, this sounds too good to be true, but once I reveal what the sentence is, you’ll understand.
Now mind you, do not try this with low ticket items. You’ll hate yourself in the morning if you do.
Then again, if you have a lot of time on your hands, it’s your decision as to whether you try this on a $50 item or not.
In my experience, not many marketers are doing this – probably because they’re either too lazy or they simply have no clue how powerful this can be.
Okay, are you ready for the sentence?
Here it is…
“Please get in touch with us personally if you have any questions.”
Then you give them options. It could be a dedicated email address, a phone number or a chat box.
The key is to make it a soft invitation, no strings attached. You want to be clear you’re not going to strong arm them once you get them on the phone.
Here’s why it works so well:
You’re asking for a lot of money for your high ticket item. Maybe that’s $300 or $3,000, I don’t know. But whatever it is, it represents a sizeable investment for your customer. It’s not like they’re buying a $10 ebook.
So naturally they’re hesitant. They need just a bit more of a push to take the plunge.
And for some of them, simply knowing they can get in touch with you is enough. This tells them you are indeed a real person with a real business and this is a real product.
They relax. They have more confidence in you. And they order.
For others, they have a legitimate question that you either forgot to answer in your sales material, or you did answer it but they didn’t see it.
In either case, they really want that answer before they buy. With these folks, you will often be off of chat or email or the phone in less than 5 minutes. Sometimes in less than 2 minutes.
Then there’s the third type of person. Their only real question is, “Are you for real?” because they want to know what happens if they have trouble with your product. Are they going to be able to get in touch with you? How quickly will you answer? And so forth.
They need reassurance that you’ll still be there in a month if they decide to use your guarantee. They might even get in touch with you more than once just to make sure.
There is a fourth type of person in this scenario I need to warn you about. This is a tire-kicker, and they will likely waste your time. The problem is, you don’t know at first if they simply need reassurance, have real questions or they’re just bored and looking to chat.
If you suspect they’re just wasting your time, you can politely tell them you have another caller and you have to go. But generally this isn’t a problem, especially when you check your numbers and realize your sales have about doubled since you offered customers the opportunity to get in touch with you.
One last thing – which communication method should you offer them to get in touch with you? That’s totally up to you. Ideally you want to offer all three – phone, chat and email. And if you have a virtual assistant helping you out, you can do that.
We’ve found that offering all 3 choices has the biggest impact on sales.
But if it’s just you, then you might want to limit the choices to just the one or two you’re most comfortable with for now. You can always add another method later.
The main thing is to let your big-ticket prospects know that you are in fact reachable. Even adding just a dedicated email address with the invitation to get in touch can make a definite impact on improving your sales.
And if you make just one more $1,000 sale per month, it’s worth it.
Okay, I love working with my own list, nurturing it, emailing it everyday… but I know it’s not everyone’s cup of tea.
So when I run across a business that makes good money without having to nurture a list, and it only take a few hours per week or month, I figure it might be worth sharing.
Mind you, the $5,000 a month figure is somewhat arbitrary.
You could make less or more, depending on how good you are at this and how many deals you do a month.
And perhaps the best part of all is you’re providing a very valuable service to new marketers looking to start their own online business without having to worry about the details.
Here’s how it works as told to me by someone who has been doing this for months now…
You’re going to be creating unique, ready-to-go sales funnels that are proven to convert.
No worries, you’re not doing this from scratch. Far from it. Instead, you’re using PLR – the kind that provides everything ready made to build a sales funnel.
The key is to make everything in the funnel unique, even though you’re using PLR.
So you find some good PLR that fills a real desire in the marketplace.
Rename everything and create new graphics, too.
You can even go in and change the coding on the plugin, if that’s what you’re using. Just hire someone to tweak it, maybe adding a new feature.
If you’re using written PLR, hire someone to flesh it out a bit more and change it up a little.
Then you create a squeeze page to offer something for free in return for the visitor’s email address. It could be a report, book, plugin, etc. Remember to use PLR that includes giveaway rights.
Focus your effort on making this offer as irresistible as possible. You might need to rewrite the sales page to do this, or hire someone to write it for you.
Next you create an upsell offer. This can be a high quality PLR course. Again, rename it, and create a new sales page that converts. Charge a fairly low price for the upsell – between $19 and $39.
Yes, you might need to invest some money in copywriting and even setting this up if you don’t want to do it yourself. But if you shop around, you can probably get it done for $200 to $500, depending on how much you do yourself.
Now that you have your funnel set up, buy 1,000 clicks from solo ads or Facebook. Send them to your squeeze page and through the funnel.
You’re doing this to prove the funnel works, as well as to start building the list.
After 1,000 clicks, if you get a 40% opt-in rate, you’ll have 400 subscribers.
If 5% of the subscribers buy the upsell, and the upsell is $30, then you’ve brought in $600.
This can cover your costs or come close to it, depending on how much you spent.
You can then buy more traffic if you like, building the list and testing and tweaking the funnel.
But you don’t have to. If you want to stop at this point, you can.
Or continue on and build the list bigger, either one.
In either case, when you get to the point that you’ve had enough testing, tweaking and list building, it’s time to flip the funnel and make the real money.
You’re selling a funnel that comes complete with a list of several hundred subscribers that’s already generating profits on the upsell, which means it’s proven.
And just as important, your funnel is unique, too. It has its own proven squeeze page, its own proven sales page, its own lead magnet and product…
…it’s a complete one-of-a-kind proven sales funnel.
You can sell this for $3,000 or more – sometimes a lot more – on Flippa.
The fellow who told me about this averages about $5,000 a sale. Some sites have sold for more, some less.
And he does two of these a month by outsourcing the work.
Frankly, I don’t think he personally invests more than 5 hours into each website.
So it’s a very lucrative side income, so say the least.
The key here is to pick niches with ready-made markets – niches where people are already spending lots of money.
You’ll want to find the best PLR you can get your hands on.
Make everything unique.
The first time my friend tried this, he only cleared a few hundred dollars.
The second time, he cleared over $2,000.
Now he averages about $5,000. So practice and experience do count.
Perhaps best of all, there is no customer support. Once he sells a site, it’s totally out of his hands and he’s on to the next one.
So it’s great for somebody who doesn’t like to email a list day after day, build a relationship with readers and so forth.
If this is something that interests you, spend some time researching which sites are selling well, and also where to find the best quality PLR.
Once you know those two things, everything else will fall into place.