Archive | November, -0001
Well now, that’s a sobering thought, isn’t it?
And it’s not just Netflix. You are in competition with Reddit, YouTube, Amazon, social media, video games and every website out there for your prospect’s attention.
But before you give up and curl yourself into a self-defeated ball, consider this:
You have a message that no one else on the planet can deliver.
It’s your own unique perspective on the world and on your niche.
No one has your exact experience or viewpoint.
No one looks at things exactly as you do.
And no one on the planet can articulate your message like you can.
So beyond delivering what is uniquely yours, what makes for riveting, effective content that keeps your visitors reading, watching and consuming?
Effective content is:
1: Focused. Let your headline guide you and write from an outline so you don’t wander off track.
2: Conversational. Write in a friendly and welcoming tone. Use a style and vocabulary that is appropriate for your target audience – not your English professor.
3: Task Oriented. Write actionable content that solves problems. Keep in mind that boredom is one of those problems, so solve it by being interesting, too.
4: Concise. Use as many words as you need, but no more than that. You have no interest in wasting your reader’s time or putting them to sleep.
You already know all about scarcity. The scarcer something is, the more people want it.
That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it.
For decades savvy store owners have used this trick. By limiting the number of items a person can purchase, they increase the number of items sold.
But I wonder – are we using this to maximum advantage online? Yes, we sometimes limit the number of copies sold. Yes, we use deadlines and then promise not to sell any more after that deadline.
But what if we used it in a slightly different way…
Imagine you have different levels of participation in a product launch.
For example: You will sell only 10 copies at $2,500 each that includes actual coaching and one-on-one time with you for 12 weeks.
You’ll sell only 100 copies at $1,000 that includes group coaching for 12 weeks.
You’ll sell 200 copies at $500 that includes the “done for you option,” which is also included in the higher levels, too. But there is no coaching at this level.
And you’ll sell 1,000 copies that don’t include coaching or the done for you option.
Then you place counters on your site that tell how many copies of each have sold.
Yes, this will take some guts. After all, what if something doesn’t sell? But that’s also the fascination factor, too.
People will continue to revisit the page just to see what’s selling.
And what happens when there are only 6 or 5 or 4 copies left of the highest option? Suddenly they’ll start selling FASTER.
The last copy or two will likely FLY off the shelf.
You’re adding a new brand of scarcity, a higher level of fascination and interest and accommodating people’s needs.
You might think of this as a new way of upselling, or a more transparent method than using one time offers. It’s up front, honest, and lets people decide ahead of time what they want.
And if they don’t act fast enough, they will miss out, too.
I hesitate to share this with you for two reasons:
One, it’s super sneaky and ultra-powerful.
Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects?
Heck with it, I’m going to share it with you anyway.
Next time you are designing an ad, website, book cover, etc., try this:
Use the color red to call attention, but combine that red with blue.
The blue has a calming effect. The red is shouting, “Hey, over here, this is important!”
Then when the prospect comes over, the blue color is like handing her a nice soothing cup of hot cocoa.
It’s the best of both worlds, and they’ll never know why they were so drawn to your visual media. It doesn’t take a genius to grow online profits… Just implement proven strategies.